Understand the visitors
Web analytics provide very valuable insights into traffic and behavior on a website. We continuously measure how marketing works and use the knowledge we gain to make ongoing adjustments to campaigns to maximize the impact of marketing and ROI.
The software we use
Google Analytics – a very powerful, free analysis tool provided by Google. The tool collects data and statistics on, among other things, those who visit your site and what the visitors do on your site.
The only thing needed to get started is a Google Analytics account and a script installed on your site. We are happy to help you get started.
Google Tag Manager – a free tool that makes it easy to add and update tracking codes and tags to your site without changing the code on your site.
Facebook Pixel – is an analysis tool that lets the marketer measure the effectiveness of a marketing campaign by understanding the actions people perform on the site. You can use pixel data to make sure your ads are shown to the right people, increase sales, and measure the performance of your marketing campaigns.
Hotjar – is a tool that shows user behavior on your site. It provides valuable, visual insight into how visitors use the site, making it easier to uncover UX issues. You get access to heatmaps, user sessions are recorded, one can also create a survey on the site and much more.