What is Search Engine Optimization?
Search engine optimization, or SEO is a marketing strategy focused on increasing visibility in organic (non-paid) search engine results. SEO looks at both the technical and creative elements needed for a better ranking, guide traffic and increase awareness. SEO is different from paid search engine campaigns where it is required to pay for a position in SERP. A big part of SEO is about giving your visitors a better user experience when visiting your websites.
Do you have a website you suspect might be in need of a SEO audit? Fill in the form and we will perform a free of charge, non-binding over-assured analysis of the website. We recommend a thorough health check in the event that an error occurs.
Why is search engine optimization important?
There are on average 40.000 searches per second made through Google. 70% click on the organic results. 67% click on one of the top 5 results in Google organic search. You risk losing potential customers to your competition if your website is not optimized for search engines.
But, it is important to remember that SEO is an ongoing task and results do not come over night. It could take several months before there are any visible results.
Search engine optimization helps with:
- Increase in traffic
- Increase in converserion
- Cost effective marketing
- Increase in Brand Awareness
How to achieve better results?
Search engine optimization is an advanced field that constantly changes in line with Google’s algorithms. Search results are greatly based on relevance and authority. The intention is to provide the user the best possible answers to the search phrase they plot into the search field.
SEO is split into mainly 2 sections, consisting of on- and off-page SEO.
On-page SEO consists of actions taken on the website to positively effect the organic ranking / drive more relevant traffic from search engines. On-page SEO is about content and the technical aspects of the website.
Off-page SEO consists of actions taken outside of the website to positively effect the organic ranking. The most important measure taken in off-page SEO is about link exchange. Link exchange is about getting good, relevant inn-links to the website. This is achieved through providing good reasons for other websites to link to your website. This is often done through producing high quality, relevant content.
Other actions could be guest blogging, making use of influences and marketing in social medias.
Example of On-page ranking factors
- Faster websites
- Intern linking
- Keywords in title
- Correct use of header tags
- Good / clean website (Also on mobile)
- Relevant and extensive content about words / expressions that are used by people who search for services your business offers
- And more.